Your connections

Everything Phynite shows you comes from a handful of connections you control. Here's what each one does — and what to do when one needs attention.

All of this lives in Settings → Connections. Each connection feeds a different part of the product, and each can be disconnected there any time — your data, your call.

Google Search Console

The backbone. Search Console is Google's own record of how your site appears in search — every keyword you rank for, your position, impressions, and clicks. It powers the radar, the briefs, and every first-party number we show.

First-party is worth pausing on: these aren't estimates from some third-party tool guessing at your traffic. They're Google's actual records about your actual site. Without this connection, Phynite can't see how Google sees you — so this is the one we'd call essential.

Google Analytics 4

Where Search Console tells us how people find your posts, GA4 tells us what they do once they arrive — sessions, engagement, time on page, how far they scroll. It fills in the How readers behave panel on each brief and your traffic pages.

Pinterest and Kit

Pinterest brings your pins, boards, and pin traffic into the dashboard — including the From Pinterest panel on a brief, which will tell you when Pinterest is out-driving Google for a post. Kit connects your email account so your broadcasts and subscriber numbers live alongside everything else. Both are optional; connect them if they're part of your world.

The WordPress plugin

The plugin is how Phynite reads your posts themselves — and it's worth being precise about what it sends. When you save a post, it sends us the content: the text, headings, images, links, and recipe card of the page. That's what powers the quick-win checks, the freshness signals, and the ✓ Verified live marks on your plan steps.

What it never sends: visitor data. No traffic, no readers, no analytics — that all comes from your Google connections, which you granted separately. The plugin only looks at the page, never at who's reading it. You connect it by creating a key under Settings → Connections and pasting it into the plugin on your WordPress site.

When a connection needs attention

Connections occasionally expire — Google in particular signs services out after a while, and a password change can do it too. When that happens you'll see a Needs refresh badge next to the connection. Nothing is lost and nothing is broken: open Settings → Connections, reconnect the one that's flagged, and the data picks up where it left off. If a page ever looks oddly empty, this is the first place to check.