Your Brand: what Cooper knows about your site

Cooper keeps a brand profile for your site: who you are, who you write for, and what you sound like. It lives under Settings → Sites → Your Brand, and the whole point is that you can read every word of it. This is what Cooper knows about you, it shapes everything Cooper writes, and if anything is wrong you can correct it right there.

What's in the profile

Five things you can edit directly:

• Voice: how your writing sounds, in your own words.
• Audience: who you're cooking for. Busy parents, gluten-free households, college kids with one pan, whoever it is.
• Content pillars: up to eight topics that define your site.
• Tone: the mood you want Cooper to match when it drafts for you.
• Things to avoid: ingredients, phrases, or topics Cooper should steer clear of.

Below those, two lists Cooper maintains:

• What Cooper has picked up: facts Cooper has learned about you. Each one is labeled with where it came from ("told us" or "picked up from chats"), and anything Cooper isn't sure about yet says "still confirming." Delete anything that's wrong with one click. Think of it as checking Cooper's homework.
• Struggles you've mentioned: things you've said you find hard, so Cooper can factor them into advice.

If you manage more than one site, each site has its own profile.

Two ways to fill it in

You can type it all yourself, or hit "Let Cooper draft this from your site." Cooper reads your top pages, your top Google searches, and actual excerpts of your writing, then proposes values for the fields you've left empty. It never overwrites something you already wrote, every suggestion is labeled "Cooper's suggestion, edit anything," and nothing is saved until you hit Save.

You can also just tell Cooper things in chat ("my audience is mostly meal-preppers") and it updates the profile for you.

What the profile changes

• Every Cooper conversation starts from it. Cooper won't re-ask things it already knows, and it drafts and plans with your voice, audience, and pillars in mind.
• Play ranking: when Cooper weighs what to suggest, work on your pillars ranks higher. Your goals and preferences tilt the order of suggestions, never the safety rules underneath them.
• Confirmed beats guessed: anything you've saved or told Cooper directly is treated as fact. Anything Cooper merely inferred stays a working guess that it is not allowed to state as truth.

What the profile does not change

Honesty matters more to us than flattery, so two boundaries are worth knowing:

• Your brand profile never changes a keyword's difficulty score or its "good fit" badge. Those come from Authority Topics and your actual ranking history, which is a separate, evidence-based system.
• When Cooper drafts an edit for a specific post, it matches the voice of that post's own writing. The Voice field guides conversations and new drafting, not rewrites of what you've already written.